Paula Froelich, the gossip maven of the NY Post’s Page Six, just released a new novel. From all the reviews and press material, it seems to be a chick lit novel à la Sex and the City.

I’m blurbing about it here not as a book review. I can’t necessarily vouch for the novel. I haven’t actually read it. In fact, I haven’t even seen it yet in person.

But I love that it’s called Mercury in Retrograde. I love that with all the press it is receiving that it is promoting astrology concepts beyond sun sign columns into the media. I love that the Introduction begins with a description of what Mercury retrograde means. And I love that–whether it was synchronicity or, better yet, the doings of an astrologer hired by the author or the publisher Simon & Schuster–the book pubbed on June 2, four days after Mercury went out of retrograde. Granted it was still in the retrograde shadow period, but that the planet of communication was in direct motion does bode much better for the book’s success than if it was released in its eponymous celestial cycle.